- May 17, 2022
- Mini Golf,Opportunities,
- Geoff Bennell
So you’ve invested in a mini golf business. Great news! But you don’t know where to start in promoting and marketing it?
With so much mini golf competition out there, it is hard to set yourself apart. How do you draw more customers, generate more ticket sales and cross sell other products and services to complement the mini golf course?
We’ve come up with a few marketing strategies to help you boost your mini golf business today.
How to Market a Mini Golf Business and Increase Revenue
Start with a mini golf website
Websites are a must-have for your mini golf business. They are the face of your business online and where most people will look first. You need to ask yourself how you would like your website to function. Will it be just information or would you like to include a booking feature for tickets and events?
By investing in a quality website for your mini golf business, you will be able to design a mobile-friendly, visually appealing digital place for customers to find pricing information, location details etc.
You should also engage in some simple SEO (search engine optimisation) strategies to ensure your website comes up at the top of search results. You can start by making sure you’re listed on directories like Google Business and using relevant search terms (like Mini Golf Brisbane) as keywords across your website.
Social Media Marketing for Mini Golf Businesses
Much like a website, almost everyone these days use social media in some shape or form. Social media is a great way to reach your target audience effectively, especially through strategic local advertising. Most platforms enable businesses to target their audiences based on a number of factors including geographic, demographic, environment and even down to personal hobbies.
In addition, you should continually engage with your audience and post regularly. We suggest 2-3 times per week to stay relevant.
Mini Golf Events are great for Marketing
Think birthday parties, corporate team building, engagement parties, Christmas parties, even weddings! Make your mini golf course known for hosting the best events in your local area. You can create special event packages to entice group bookings too and include your food and beverage services if applicable.
To maximise the marketing potential, consider creating special event packages tailored to different audiences. For example, offer kid-friendly birthday packages with decorations, party favours, and exclusive access to the course. For corporate team-building events, include options for catering, team challenges, or even prizes for friendly competitions. Bundling food and beverage services into your packages not only enhances the experience but also increases your revenue streams.
Promoting your venue as the go-to place for events helps create buzz in the community and encourages word-of-mouth referrals. Share photos and testimonials from successful events on social media to showcase your mini golf course as a fun, versatile, and welcoming space. By positioning your course as a premier event destination, you’ll build a strong reputation and bring in consistent business from group bookings.
Mini Golf loyalty programs
A mini golf loyalty program is a great way to engage your clients and create repeat business. It is also a great way to promote a mini golf community. You can offer our loyal customers promotions and discounts to encourage their involvement.
Contact us at MGC
Mini Golf Creations are Australia’s leading designers and constructers of exceptional mini golf courses. We turn your ideas into reality, using our expertise and innovative skills to deliver stand out and profitable attractions for our clients.
Contact us now to learn more about how we can make your mini golf business dream come true.
